Our Story

I have valued learning and growth from the time I was young girl growing up in Turkey. When I find myself in the midst of a challenge, I’m energized by it— it excites me. And when I look back on the beginning of my career path and up until recently, I always consider myself blessed with the opportunities and challenges I have been given.

I worked in Turkey for many years in various stock market firms, always with the idea in mind that I would retire in the same business sector. As life guided me on its own path it had in mind, I soon found myself in not only a different country, but also in a starkly different job path.

When I moved to the US quite a few years ago, it taught me independence I never knew I had. I was pregnant all while I was juggling my career ambitions. I quickly became a jack-of-all-traits and felt as though I was constantly learning new skills in uncharted areas. Things like reading up all the how-to books on starting your own business while simultaneously learning how to parent a fussy toddler! This was almost a decade ago now and I can confidently say it was the biggest challenge I have faced thus far.

My passion for designing and making jewelry and accessories stems from growing up living in Turkey. Textiles and hand-made clothing was a huge aspect of my culture that never left me when I moved to America. The love I have for my culture and the high quality materials they are best known for, is something that I knew I wanted to incorporate into my business. These natural and organic materials for handmade belongings additionally sustains thousands of skillful craftsmen who have been hand-making for generations.

This was another important factor for me when starting my business— shifting away from fast-fashion, and leading the charge to offering more sustainable products and managing an ethical fashion brand.

So, I began my company with these goals in mind. I started by transforming fabrics from around the house, which later turned into sourcing from natural and organic jute fabric suppliers to produce my handbags. I sold these bags on small platforms, but the more I sold, the more my business bloomed. I found myself designing hundreds of different models in my head, and that excitement I felt from my growth kept increasing.

This experience taught me how proud I am to be a woman. It also taught me that it’s only possible to change our lives with faith and the proper planning. As a woman, we have that power and passion to change the world when we direct our energy.

Yet still, after almost 10 years with my business, I learn something new at each step— and I value it! There is still a lot of information to learn, and maybe every new thing we do will open up a different world for us. I would love if my path crosses with women of like mind so we can band together.

Good luck to everyone. 🧿